Entrepreneurs are programmed to fear failure. It takes years of effort and sacrifice to start and grow a business, to the point that your sense of identity becomes very closely tied to that business. Admitting defeat is very difficult and painful, but it's important to remember that even though your business failed, you as a person are not a “failure”. 

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The most sustainable items are the ones we already own, so we need to buy less and we need the things we buy to be built well enough to last a lifetime. Of course this is at odds with fundamental economic principles. One way or another, society as a whole needs to curb their rate of consumption and waste. To achieve that, industries need to stop over-production and making products from cheap, environmentally harmful materials.

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Imposter syndrome is the little voice in your head telling you that you’re a fraud and that you don’t deserve any of your success. This phenomenon affects women and women of colour more than anyone else. But why?

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Starting an independent small business isn’t easy; no matter how much preparation you do, surprises and expensive mistakes are inevitable. The first four years of Yala have been a rollercoaster, not to mention that "bootstrapping" used to refer to a person trying to do something completely absurd.

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Yala's first photoshoot was almost a disaster. The day started with a model fainting and ended with everyone knee deep in a river. We share the story of how we got there, with our top 10 photoshoot tips to make all your shoots a success and avoid the mistakes we made.

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