Fashion companies have been publicly called out for cultural appropriation when they’ve used the types of colourful printed fabrics that are popular in West Africa. They are often known as"Ankara", or Dutch wax prints or just vaguely referred to as “African prints”.
Companies used to be much more involved in managing the waste from their products. And if we want to reduce the volume of garbage produced every year, companies need to start being involved at the end of their products’ lives.
Fashion is all about owning a look...but not everyone has the resources to copyright their creative work so big name fashion brands have been freely borrowing/stealing designs from different cultures for decades.
Finding inspiration in new and unexpected places is one of the forces that drives the fashion industry forward. "Jua kali”, long associated with moderate prices and outdoor labour, is on the cusp of having a fashion renaissance.
When we donate our clothes at the local second hand shop, most of us believe that this is the end of the line for our old wardrobe items... but these donations may have some consequences we didn’t consider.